Kunes Auto Mall of Sycamore-logo
Service: (815) 310-1194Sales: (815) 310-11871875 Dekalb Ave, Sycamore, Illinois 60178
Text reads: Kunes Car Convos; Crumbl Cookies
Pictured from left to right: Billy Badd, owner and franchisee of Crumbl Cookies in DeKalb, IL, and Cody Tucker, Serice Manager at Kunes Auto Mall of Sycamore, IL

Crumbl Cookies in DeKalb, IL

Published on Mar 20, 2024 by Talia Mushinsky

Kunes Car Convos: Crumbl Cookies Sweet Connections in the 2023 Mercedes-Benz EQS 450

In this car convo...


  • 2:07 - How it all started 🌟
  • 5:55 - Think pink! 💖
  • 9:16 - What’s in the box? 🍪
  • 15:13 - Let’s eat cake! 🍰
  • 16:59 - Homemade makes a huge difference 💫

Today, we’re bringing you a story that's as sweet as it is inspiring. Cody Tucker, our service manager at Kunes Auto Mall of Sycamore, had the pleasure of catching up with Billy Badd, the dynamo behind the Crumbl Cookies sensation in DeKalb, IL. 

Our chat unfolded in the luxurious embrace of a 2023 Mercedes-Benz EQS 450. Let's dive into how a dream turned into a thriving business that's all about community, cookies, and, believe it or not, a splash of pink!

A Dream Sprinkled with Legacy

Billy, a Sycamore native through and through, has poured his heart into the Chicagoland area, owning several Crumbl Cookies stores, including an exciting new venture at Wrigley Field. But it's the DeKalb location that holds a special place in his story. 

Imagine stumbling upon the perfect spot for a new store, only to realize it's where your dad's Subway once stood. For Billy, this was a sign to follow in his father's footsteps, creating a full-circle moment steeped in local love and entrepreneurial spirit.

The journey from a whimsical idea to reality wasn't straightforward. "I'm more of a figure it out later type of guy," Billy shared. This leap of faith not only brought a new flavor to DeKalb, but also revived a family legacy in the very same location his dad once served the community.

A Touch of Pink and A Dash of Joy

Our conversation took a delicious turn as we discussed how Crumbl Cookies has become a beacon of joy in DeKalb. From little kids to the young at heart, everyone seems to have a Crumbl favorite. 

And speaking of favorites, listen to Billy talk about the pink Crumbl Cookies jacket. It's not just a fashion statement; it's a nod to the brand's roots, inspired by a pastel pink Cadillac that symbolizes timelessness and fun. Billy's own Ford Bronco, initially matte black, got a pink makeover, embodying the joy and unique flair Crumbl is all about.

The Cookie Chronicles

But what's a cookie talk without mentioning the cookies themselves? 


Billy brought an assortment that's a testament to Crumbl's creativity and dedication to quality. From a classic peanut butter cookie to the innovative tres leches cake, each treat is a masterpiece. The rotating menu keeps things exciting, encouraging customers to try new flavors each week. It's all about making a difference, one cookie (or cake) at a time.

Baked with Love, Served with Pride

For Billy and the Crumbl team, it's not just about baking cookies; it's about crafting experiences that bring people together. Most of their menu items are made in-house, a commitment to quality that sets them apart. This dedication is visible in every mixer whirl and baker's smile in their stores.

As we wrapped up our drive, the sense of community and passion was palpable. Crumbl Cookies isn't just a business; it's a part of the DeKalb fabric, bringing smiles, one delicious bite at a time. 

Whether you're a cookie connoisseur or a cake aficionado, there's always something new to discover at Crumbl. So, why not stop by and see what's baking? Who knows, you might just find your new favorite treat!

Keep cruising with us for more local stories and sweet adventures. Until next time, happy tasting!

Like this feature? See all vehicles with

Like this feature? See all vehicles with

Like this feature? See all vehicles with